What is the "Brazilian Blowout"™?

The Brazilian Blowout is the most innovative and effective professional smoothing treatment in the world.

Through the use of a proprietary based Keratin formulation, the Brazilian Blowout actually improves the condition of the hair by creating a protective protein layer around the hair shaft to eliminate frizz and smooth the cuticle.

The end result is smooth, healthy, effortlessly managable, conditioned hair with radiant shine.

This is the ONLY Professional Smoothing Treatment that improves the health of the hair WITHOUT damaging it.

Leaves hair smooth and frizz-free WITHOUT harsh chemicals.

What's the difference between the Brazilian Blowout™ & the more common Japanese Hair Straigtening (JHS)*?

JHS permanently changes the texture of your hair. As your hair starts to grow out, the roots will need to be re-treated (just like you would treat roots for color).

The Brazilian Blowout washes away gradually, so you can re-treat your entire head of hair when you'd like. Results last up to 12 weeks. Acai aftercare products ensure longest lasting results.

JHS typically takes 7-8 hours to complete & requires that you avoid ALL moisture (to your hair) for the next 72 hours.

The Brazilian Blowout is completed in just 90 minutes & allows you to wash your hair, braid your hair, anything you like, the same day; It will have no effect on the treatment because the treatment does not change the structure of your hair.

*it's also known as: Japanese Straightening, Thermal Reconditioning, Straight Perm, and Japanese Straight Perm

More Frequently Asked Questions about the Brazilian Blowout:

Q. Who is the best candidate for the Brazilian Blowout?

A. The Brazilian Blowout is effective on all hair types; thick, thin, dry, chemically damaged, blondes, brunettes, straight and/or curly. This professional treatment improves the health of the hair by conditioning while smoothing the cuticle to eliminate frizz and create radiant shine.

Q. Can I still receive a Brazilian Blowout if I have highlights and/or color?

A. Yes, the Brazilian Blowout will actually improve the health of color-treated/highlighted hair by conditioning the hair while sealing the cuticle for enhanced color, reduced frizz and radiant shine.

Q. Is the Brazilian Blowout going to make my hair straight?

A. If your hair is wavy, the Brazilian Blowout will make your hair appear naturally straight and healthy. If your hair is very curly, it will minimize frizz while enhancing the appearance of the natural wave/curl. If you have straight, frizzy hair, this treatment will eliminate frizz and promote radiant shine.

Q. How long does the Brazilian Blowout last?

A. The Brazilian Blowout will last for 10-12 weeks if the Acai After-Care Maintenance product line is used. The Brazilian Blowout is a cumulative treatment, in that the more you receive it, the healthier the hair will be and the longer the result will last.

Q. Can you apply the Brazilian Blowout directly on top of other relaxers and strengtheners?

A. Yes. The Brazilian Blowout actually works best on chemically treated hair, and helps to improve the hairs condition by fortifying each strand with essential proteins and conditioners.

Q. Will my hair lose volume if I receive the Brazilian Blowout?

A. No, your hair will not lose volume as a result of receiving the Brazilian Blowout. Your hair will maintain it natural volume and you will still receive great bend and memory when blow-drying and/or using a curling iron.

Q. Will my hair return to its original state after the Brazilian Blowout treatment has completed its life cycle?

A. Yes, the hair will revert to its original state once the Brazilian Blowout treatment has completed its life cycle of 10-12 weeks, however, the condition of the hair will actually improve as a result of the fortifying and conditioning nature of the product.

Q. Can you swim in the pool or ocean after you have the Brazilian Blowout treatment?

A. Yes, you can swim in either the pool or the ocean after you receive the Brazilian Blowout treatment, however, the treatment may be slightly compromised if you swim on a regular basis. We recommend that you apply the Brazilian Blowout Smoothing Serum on the hair prior to swimming in order to act as a protective barrier to maintain the smoothest possible result for the longest period of time.

Q. How soon can you touch up your color after you receive the Brazilian Blowout Treatment?

A. You should wait at least two weeks to administer color to the hair after you receive the Brazilian Blowout, as the color will not deposit as effectively with the protein protective barrier delivered by the smoothing treatment.

Q. How soon can I wash my hair after the Brazilian Blowout treatment?

A. You can wash your hair immediately after the Brazilian Blowout treatment, or as you would normally. The treatment does not change the structure of your hair so there are no requirements for not washing or using pins and rubber bands.

Q. Can I receive the Brazilian Blowout if I have over-processed blonde hair? What if my hair is platinum blonde?

A. It is important for every stylist to assess the condition of the client’s hair to make sure it is in a healthy enough state to apply extreme heat through the use of a flat iron. If it is felt that the hair is in questionable condition, the recommendation is to turn the flat iron down from 450 degrees to approx. 380-420. The stylist will have to determine the appropriate amount of heat to apply.

Q. Can you perform a Brazilian Blowout on extensions?

A. Yes, the Brazilian Blowout performs perfectly on hair extensions.

Q. How much does the treatment cost?

A. Prices range from $350 to $500 depending on length and thickness.


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